Overview

Intercontinental Sanctuary Cove Resort, Gold Coast, Australia
1 – 3 September, 2014

The exclusive invitation-only event brings together senior marketers and digital media professionals for two days and two nights of learning and networking. The marketers in attendance represent over $600m+ of annual digital spend. The Summit is a collaborative environment created by the industry for the industry to encourage knowledge transfer and peer-to-peer networking.

‘BREAKTHROUGH BRANDS’

Brands are working harder than ever before to capture and retain consumers’ attention, and brand marketers are constantly under pressure to find ways to creatively communicate their unique personality in order to stand out amongst the crowd. Simply put, brands need to come up with new ways to breakthrough all the noise in their category to grow market share and retain their customer base.

There are many ways a brand can position itself as breakthrough. Some brands focus on developing a breakthrough idea (e.g. Dove’s Real Beauty campaign), others leverage their personalities to stand out from the crowd (e.g. Harley-Davidson), whilst others develop creative communications and harness emerging communications channels (e.g.  Bat Kid Saves San Francisco).

That’s why this year’s iMedia Brand Summit will focus on showcasing and discussing some of the world’s most successful Breakthrough Brands. The 2014 iMedia Brand Summit program will be comprised of international and local keynotes, as well as interactive roundtables and breakout sessions, that have been created by brand marketers for brand marketers through an advisory board comprised of senior industry leaders.

It is both a highly collaborative and truly collegial event environment designed to provide an intimate setting for senior brand marketers to converge, debate and discuss the major strategic issues they face.

New Location

Intercontinental Sanctuary Cove Resort is IHG’s first Australian Intercontinental Resort and Queensland’s first InterContinental branded property. Located on the northern end of the Gold Coast, Intercontinental Sanctuary Cove resort boasts an elegant and stylish design inspired by the grandeur of a beautiful Queenslander.

The 243 room resort is set amidst fountains, lush gardens, a marina, golf course and is home to a spectacular one acre beach lagoon.

About iMedia Brand Summit 2014

iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build lasting relationships and meet potential partners.

The 2014 summit program is comprised of international and local keynotes, as well as interactive roundtables and breakout sessions, that have been created by marketers for marketers through an advisory board comprised of senior leaders from across the industry. It is both a highly collaborative and truly collegial event environment designed to drive Australia’s digital marketing and media sector forward by assisting brand marketers in formulating and implementing their digital strategies.

Qualifying delegates are invited to a complimentary two day/two night stay at Intercontinental Sanctuary Cove Resort on the Gold Coast where they will have the opportunity to learn, share and connect with industry peers and international thought leaders. Over 200 delegates are expected to attend the iMedia Brand Summit in 2014.

For further information on attending or sponsorship opportunities, please contact…

Jan Barthelemy

Head of ANZ
d: +61 (0) 2 8923 8305m: +61 (0) 4 2235 6536
e: [email protected]