|11:00am - 1:00pm||
Brand Delegate Registration
|1:00pm - 3:00pm|
|11:00am - 3:30pm||
|3:45pm - 6:00pm||
iMedia Business Connect Meetings
Profile access opens early August and full access to meeting selection is available from mid August.
|7:00pm - 7:15pm||
Welcome & Opening Remarks by MC
Yvonne is a Microsoft graduate with a couple of decades of corporate experience. She created the Ms Megabyte brand/persona in the mid 90′s. This led to a national media profile and best-selling book (Conquer Your Computer). Ms Megabyte was also the author of Australia’s PCs for Dummies, and a Telstra Business Women’s Awards Finalist.
|7:15pm - 8:00pm||
David Shing is AOL¹s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. He also identifies new areas of opportunity for AOL and collaborates with the agency and marketing teams to develop creative brand engagement.
Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL¹s European Head of Media and Marketing before taking on his current mantle in New York City.
|8:00pm - 10:00pm||
Dinner & Networking
|8:00am - 9:15am||
Breakfast & Roundtable Session
The roundtable discussion sessions are designed to bring together groups of delegates to discuss and debate a range of topics that have been identified as being of importance to brand marketers. Each table has a discussion leader who guides the conversation, encourages the group to share their opinion, ask questions and debate the topic. This year’s roundtable topics span:
Feedback from previous event attendees is that the roundtable sessions are often some of the most engaging and informative conversations at the iMedia Summit.
|9:15am - 10:00am||
aussieBum is an iconic Australian men’s fashion brand operating on a global scale. Since launching in 2001, the company has achieved international recognition for products like the Wonderjock (which sold 50,000 pairs in the first seven days of being released) and is as famous today for its expansive array of both classic and innovative men’s swimwear and underwear as it is for its distinctly cheeky advertising style. Make no mistake, behind the super sexy imagery and form enhancing product lines you’ll discover there’s a very good reason why some of the world’s leading stores carry the aussieBum brand.
Founded and led by CEO Sean Ashby, this fashion titan is a business unlike many others. Sean designs the entire aussieBum range, is the principal photographer, and heads up the creative department all from the company’s headquarters in the leafy Sydney suburb of Leichhardt. Sean understand fully that sex sells, but only if its supported by a solid vertically integrated business that can sustain volumes between 1,000 to 6,000 orders per day to all corners of the globe.
This session will give you a sneak peek behind the curtain of a brand that turns heads one moment, with marketing activities and product promotion initiatives like no other company, and then sees operational and logistical achievements such as winning the Australian Exported of the Year award twice.
|10.00am - 10:20am||
Coffee Break & Networking
|10:20am - 10:50am||
Fireside Chat: Becoming a Data Driven Business
Jo Gaines, Country Manager for Australia & New Zealand, at Krux Digital Inc will be hosting this Fireside Chat with News Corp Australia’s head of commercial platforms and products Cameron King.
Join us as they discuss how the company is managing its customer data to drive advertising sales. With so much data available to marketers of today, Cam shares his tips on how to navigate the minefield in a way that helps marketers reach their consumers in an effective, highly-targeted way. They will cover the importance having good data management processes, how they use the insights from the customer data to buildaudience-led advertising solutions and how through these solutions, they produce campaigns that engage consumers, driving consideration and sales.
|10:50am - 11:45am||
Quick Fire Sessions
|11:45am - 12.25pm||
Industry Panel: Emerging Technologies That Deliver Breakthrough Results
In a world that is more connected than ever before, emerging technologies present huge opportunities for marketers to redefine their brand’s relationship with consumers and the experience they deliver. Relevance, convenience and personalisation all take on new meaning in this new playing field where data, new technologies and engagement become indispensable tools for marketers.
In this panel session, marketers will hear from a range of panellists who will share their unique experience and insights on a range of new and emerging technologies and platforms that are engaging audiences and allowing brands to breakthrough in powerful new ways.
|12:25am - 12:45pm||
Coffee Break & Networking
|12:45pm - 13:25pm||
|1:25pm - 5:30pm||
Recreational Activities & Lunch
|6:45pm - 7:45pm||
Pre-Dinner Drinks Reception
Boat to McLaren Island Sponsored by:
**Please note the boat will leave at 7:00pm sharp, so please ensure you are at the Marina by 6:45pm at the very latest.
|7:45pm - 10:00pm||
Dinner & Activities – McLaren Island
Boat Ride Home
|8:30am - 9:30am||
Breakfast & Opening
|9:30am - 10:10am||
Keynote: Optus & M&C Saatchi ‘Project Clever Buoy’
How does a Telco demonstrate the strength of its network in a way that stands out from the crowd? Optus asked M&C Saatchi for something more engaging than an advertising campaign.
What they got back was an innovative idea that could make a real difference; a shark detection buoy that used the Optus network to alert lifeguards to the presence of sharks.
To turn the idea into a reality M&C Saatchi partnered with Shark Mitigation Systems who used Optus and Google technology to create this world first.
A project that was originally designed to showcase the strength of the Optus network will soon undergo a series of commercial trials and could end up making our beaches safer, and endangered sharks less endangered.
|10.10am - 10:50am||
Sean is the Research Director at the Australian Centre for Retail Studies -a specialist consumer research consultancy within the Department of Marketing at Monash University. He has extensive research and consulting experience in the fields of retail and consumer behaviour. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government, and pharmaceuticals.
His research experience covers both qualitative and quantitative methodologies, with a particular interest in applying advanced analytics to understand consumer behaviour and aid business decision making. Through methods such as discrete choice modelling, experiment-based research, and latent class analysis, Sean has been involved in new product development, pricing research, and market segmentation studies for many Australian, and international businesses.
|10:50am - 11:30am||
Keynote: Breakthrough Branding – It all centers around TRANSPARENCY
The problem is that brands and their agencies are unaware or unsure what “transparency” actually could look like.
Generating video views for branded content is obviously important, but much more important for brands and marketers is the ability to see where and how their videos are viewed and how much they paid for the placement. Unaccountable traffic, opaque pricing and incomplete reporting will no longer appease brands and marketers who are constantly searching for better video ad performance. Brands should believe & demand the highest standard, combined with the right technology, and the right standards, to ensure that they avoid paying for digital video ads that are not seen.
The topics that will be covered:
Imagine this with TV – it’s coming
|11:30am - 11:50am||
Coffee Break & Networking
|11:50am - 12:30pm||
|12:30pm - 1:20pm||
|1:20pm - 2:00pm||
Keynote: New Strategies for a Changing Communications Industry
If the communications industry were a football match, there’d be no debate that social media has been a game changer. We know that old PR plays don’t work, so how do you tackle this new element effectively? In this session, Meltwater will explain how to target social communities (not just an audience), explain their importance and how to tap in to their networks to get your message across.
|2:00pm - 2:40pm||
Closing Keynote: Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world and last fiscal year posted revenues of $3.6 billion.
The APAC marketing team has always taken a player-centric approach to their marketing strategies, recognizing that their fans represent one of their most powerful media channels. In a global first, the team took this philosophy to the way they manage live events, creating VIP experiences for core fans which further created advocacy and amplification to new fans. With the innovative BattleTAG, EA launched an NFC-powered social amplification framework delivering user-generated branded content for Battlefield directly to Facebook, increasing reach by at least 80% and creating a social media footprint that extends far beyond the traditional buzz generated by large scale consumer events.
In this keynote, EA will give an overview to their player-first marketing strategies, how they are creating VIP programs for fans and will provide detail on the success of the Battlefield™ BattleTAG campaign, what they learned from it and how they are evolving it across other markets and brands.
|2:40pm - 3:00pm||
Closing Remarks & Prize Draw
End of Brand Summit