Andrew is a brand specialist who helps organisations with their purpose, personality and social voice. His current role is Director of brand ideas & activation with Optus.
Since joining Optus in 2011 Andrew has driven a brand led change from the organisations culture, to its look and feel. These changes have been recognised by Brand New (the international design review site) as best of 2013, and Australian Business Awards in 2014.
Andrew has spent most of his working life agency side, including senior brand strategist with Ogilvy and before that a head of Brand and Strategy at Vodafone.
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