Ben Cooper is equal parts digital strategist, digital creative and technologist, a unique skillset honed from a 17-year career in London, Zurich and Sydney that has paralleled the evolution of the medium.
Since March 2014, Cooper has headed Digital and Innovation at M&C Saatchi across the Group’s ten businesses, and in May presented project Clever Buoy in Cannes as part of Google’s Creative Sandbox.
He also runs the Australian arm of Creative Social, an international collective of digital creatives.
As Head of Digital at The Monkeys for four and a half years, Cooper built the business’s digital capability in a period where it was a regular Agency of the Year.
Previously Cooper was Partner and Senior Digital Strategist at social media start-up The Population following stints as digital strategist at Host and The One Centre.
He is a regular speaker at conferences and events including D&AD, AGDA, AIMIA Ad:Tech and APG.
He is a go-to media pundit, an author of books on digital and the future of advertising. Ben has judged at the IAB Awards, Cannes Young Lions, Creative Showcase, Spikes Asia, Creative Hotshop and AWARD Awards.
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