Fireside Chat: Becoming a Data Driven Business
Jo Gaines, Country Manager for Australia & New Zealand, at Krux Digital Inc will be hosting this Fireside Chat with News Corp Australia’s head of commercial platforms and products Cameron King.
Join us as they discuss how the company is managing its customer data to drive advertising sales. With so much data available to marketers of today, Cam shares his tips on how to navigate the minefield in a way that helps marketers reach their consumers in an effective, highly-targeted way. They will cover the importance having good data management processes, how they use the insights from the customer data to buildaudience-led advertising solutions and how through these solutions, they produce campaigns that engage consumers, driving consideration and sales.
Sessions for Cameron King
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