Marketing in the Programmatic Age
It’s a provocative notion: we’re in the midst of a marketing revolution fueled by programmatic decisions. Technologies claiming to manage marketing investments, deliver data-driven consumer insights, and improve customer acquisition have rapidly proliferated. But many organizations and executives have had difficulty keeping up with the realities and possibilities of the ever-changing marketing landscape.
Join DataXu co-founder Bruce Journey as he breaks down current digital marketing and media environment and examines the innovative strategies leading global brands are using to reach and engage their target audiences.
DataXu’s programmatic marketing software enables marketers to build stronger brands in a digital world, leveraging data and analytics to increase the efficiency and effectiveness of their customer acquisition strategies.
Sessions for Bruce Journey
There aren't any sessions for this yet.