If a tweet falls in a forest and no one is around to share it, does it make a sound? The short answer is: no. If your content isn’t shared socially, it simply isn’t social marketing. So how do you get your voice heard in this new space?
Join Meltwater Area Director David Hickey as he deep dives into the challenges of shifting from traditional PR strategies to dialogue-forward marketing in social media. In this fireside chat, Meltwater will give an overview of why a new strategy is needed for social media, differences between target audiences and communities and how to engage and manage those communities effectively.
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.
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