aussieBum is an iconic Australian men’s fashion brand operating on a global scale. Since launching in 2001, the company has achieved international recognition for products like the Wonderjock (which sold 50,000 pairs in the first seven days of being released) and is as famous today for its expansive array of both classic and innovative men’s swimwear and underwear as it is for its distinctly cheeky advertising style. Make no mistake, behind the super sexy imagery and form enhancing product lines you’ll discover there’s a very good reason why some of the world’s leading stores carry the aussieBum brand.
Founded and led by CEO Sean Ashby, this fashion titan is a business unlike many others. Sean designs the entire aussieBum range, is the principal photographer, and heads up the creative department all from the company’s headquarters in the leafy Sydney suburb of Leichhardt. Sean understand fully that sex sells, but only if its supported by a solid vertically integrated business that can sustain volumes between 1,000 to 6,000 orders per day to all corners of the globe.
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