Sean is the Research Director at the Australian Centre for Retail Studies -a specialist consumer research consultancy within the Department of Marketing at Monash University. He has extensive research and consulting experience in the fields of retail and consumer behaviour. Through his experience with TNS (New Zealand) and Chant Link & Associates (Melbourne) he has conducted a wide variety of research in industries such as retail, finance, government, and pharmaceuticals.
His research experience covers both qualitative and quantitative methodologies, with a particular interest in applying advanced analytics to understand consumer behaviour and aid business decision making. Through methods such as discrete choice modelling, experiment-based research, and latent class analysis, Sean has been involved in new product development, pricing research, and market segmentation studies for many Australian, and international businesses.
Sean’s teaching interests are in retail, including environmental sustainability which he has taught as a visiting professor at Escuela de Alta Direccin y Administracin (EADA) in Barcelona. EADA is ranked among the 27 best business schools in Europe and in the top 84 worldwide (Financial Times 2011).
Specialties: Retailing, Consumer behaviour, Market Research, Choice Modelling
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