URBAN is one of Australia’s most awarded Brand Experience Agencies.
We create rich and relevant experiential ideas, which we bring to life through a unique blend of live, online and in-store channels.
Co-founded by brothers Gavin and Ryan McDonough in 2002, URBAN employ a core team of 25 staff in Melbourne and Sydney across two distinctively different, but mutually supportive business units.
‘URBAN’ our integrated experiential marketing and communications business delivers a diverse suite of traditional and non-traditional below the line and digital strategy, creative and implementation services.
‘Activnation’ our in-store, outdoor and online brand activation business delivers national staffing, sampling strategy and implementation, event logistics and management, and campaign measurement and reporting services.
URBAN is a two-time and current AdNews Experiential Agency of the Year, 2012 APMA ‘Grand Prix’ Winner, 2012 International Festival of Media Experiential Campaign of Year winner, U.S. EX Awards ‘Gold’ winner, 2012 MAAW Globe Awards ‘Silver’ winner and 2012 Cannes Promo-Activation Lions Finalist for our Experiential work on the hugely successful ‘Share a Coke’ campaign.
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