Schedule

Delegate Registration

Retailers-Only Welcome Lunch Hosted By:

iMedia Business Connect Meetings

Opening Cocktail Reception

Welcome & Opening Remarks

Opening International Keynote: The Key Trends of Borderless Shopping
Jessica Joines, Chief Marketing Officer, Rakuten Marketing

Today’s consumers are borderless. They shop across devices, geo boundaries and international sites. While marketers continue to think in “channels” – consumers don’t. They use the device that is most convenient to where they are at the time and shop on sites that provide to get what they need, when they want it, and at the right price. In this keynote, learn the latest consumer trends about borderless shopping and how one of the world’s leading e-commerce companies is addressing this trend.

Dinner & Networking

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After Dinner Networking Drinks

Breakfast & Opening

Keynote: E-commerce Re-platforming – A New Approach
David Brown, Managing Director, TORO Commerce

A lot can go wrong when implementing an e-commerce platform: extended timelines, budgets blown, and integration nightmares with legacy systems are just a few of the common challenges that can lead to out of scope and extended e-commerce projects. To successfully alleviate these issues, it will be critical for retailers to think differently about their e-commerce re-platforming efforts. This keynote will explore the lessons learned and some of the latest technology involved in successful e-commerce re-platforming.

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Industry Panel: Demystifying BIG DATA

As the digital landscape becomes increasingly complex with a multitude of data sources, marketers need to demystify what’s commonly referred to as BIG DATA. With the pace of digital smart business decisions need to be made fast and there is no faster work that e-commerce marketing.

Hear from top executives how they are looking at and using data to understand things like attribution, including the impact of online to offline. Also, what are the right metrics we should be looking at? Is last click attribution where today’s savvy marketer should focus or are things like engagement more important to grasping the full funnel view of the consumer? Hear the latest debate on all in this exciting panel discussion.

Moderated by Anthony Capano, MD, Rakuten Marketing

Keynote: Targeting digital divas, digitising the store and chasing the global commerce opportunity

Justus Wilde, Founder & Strategy Director, Amblique

James Johnson, Group Digital Manager, Michael Hill

A case study presentation by Michael Hill on their recent global commerce rollout and a market update by Amblique.

Today’s shopper assumes you know who they are, what they want, how they like to shop and that you will be able to follow, service and support them whenever and however they like.  Overseas retailers, the media and even movies and TV have combined to change the expectations of today’s shoppers who are now after newness, experiences, meaningful interaction, on the spot advice and support.

James Johnson will discuss the challenges that come with launching on an international scale as well as tactics to maintain a customer centric approach to online using key integrations and interactive features. Justus Wilde will explore what retailers around the globe are seeing and what is available to help retailers redefine the shopping experience wherever their customer chooses to shop.

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Coffee Break & Networking

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Keynote: Share the Love – 2014 Consumer Study into Australian Loyalty Programs
Peter Noble, CEO, Citrus

In partnership with Adam Posner, Citrus have put together the most comprehensive piece of research into Australian consumers’ relationship with retail loyalty programs. Across 80 pages, the research has 7 major insights and over 44 learnings for loyalty, digital & direct marketers to build and enhance their programs for their multi-channel customers.

The research covers critical areas of online store integration, mobile apps vs loyalty cards, what defection from a program means for overall brand defection, and focuses on the elements that Australian consumers see as critical for program success. The research is 100% independent, and is a follow up to the first release in June 2013 and will be conducted each year to create benchmarks for retailers.

Coffee Break & Networking

Breakout Sessions

The New Content Marketing Model: Creating Demand View session	Increasing sales with rich and accurate customer and product information View session	Endangered Species: The eCommerce Manager. It’s time to drop the “e” and step up View session

Breakout Sessions

From Conversation to Conversion – Capturing Consumers’ Mindshare and Wallet View session	The Rise of Marketing Orchestration: technology-enabled broad customer base messaging View session	Utilising shoppers purchase intent to drive sales and get the biggest bang for your buck View session

Lunch

Recreational Activities

1. BBQ School
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2. Texas Hold’em Poker
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3. Wine Tour
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4. Golf
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Pre-Dinner Drinks Reception

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Networking Dinner

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After Dinner Networking Party

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Villa Check-Out

Breakfast & Opening

Sponsored Keynote: The industrialisation of the internet

Bradley Hall, CEO, ONQ

Shoppers of today and tomorrow use and adapt to changes and improvements in technology much faster than companies are capable of keeping up. This trend continues to put great pressure on companies to plan and implement short, medium and long term strategies specific to IT and Digital Marketing. But the impact of this trend is much more profound than IT and Digital Marketing.

The industrial revolution significantly changed the way we manufacture products, the internet age enabled the consumer with unprecedented access and control over information, communication and connection. But yet to be fully realised is the Industrial Internet. A short time into the future we find the Industrial Internet where machines can talk with other machines, improving production, operations and distribution or products. Where consumers can gain further access to new types of information and have technology add further value to their lives, creating brand beliefs, strengthening brand relationships and driving preference and consumption.

In context of the retail shopper and retail brands, we apply industrial internet thinking to the product development, manufacture and supply chain process to uncover the opportunities that marketers will take advantage of in the coming years.

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Keynote: What Customers Want: Engagement Strategies for 2014
Sean Sands, Research Director, ACRS, Monash Unversity

Shoppers are becoming increasingly comfortable interacting with retailers across multiple channels, creating pressure for retailers to offer seamless integration across multiple touch points. This channel integration presents challenges for retailers, but also provides unique opportunities to create deeper engagement and more meaningful experiences for shoppers.

In this presentation, Sean will profile some of the latest thinking and best-practice case examples of retail engagement – at the store and on-line. The report will provide insights into how best in-class retailers are delivering cross channel experience to their customers, drawing on case-examples collated from global travels and discussions with global retail executives.

ACRS specialises in retail, consumer and services oriented research for business, Government and not-for-profit clients. Located within Monash University’s Department of Marketing, ACRS has bridged industry and academia through a variety of research and consulting services for over 35 years.

ACRS has a long history of working with leading global brands across these research and consulting services, including Best and Less, Coles, Myer, Kmart, kikki.K, Officeworks, Toyota, Pacific Brands, Google, PayPal, Salmat, MasterCard, Australian Interactive Marketing Industry Association (AIMIA), GlaxoSmithKline, AMP Capital Shopping Centres (AMPCSC), Colonial First State Global Asset Management (CFSGAM), Stockland, Westfield, brotherhood of St Laurence (BSL), and the Australian Red Cross Blood Service (ARCBS).

Keynote: Data is everywhere in everything we do

Erin Burrell, Managing Consultant, Stibo Systems

From the gamification of apps like Strava to how many profile views we received last week on LinkedIn we have become obsessed with statistics and numbers. Today’s leaders are overwhelmed with spreadsheets and databases while trying to decipher how to create satisfied customers through data driven decision making.

Through a review of the data that actually matters to leaders we walk through how to block out the data that doesn’t add value, what data is best for your business case to get that new system approved, and where you should fight for data quality, integrity, and governance.

This talk is loaded with powerful statistics to support creating the momentum required to start pushing for data that creates return on investment, and getting rid of the spam. You will leave this keynote armed with the tools to measuring and refining content that engages your customer and satisfies your shareholders.

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Coffee Break

Breakout Sessions

Attribution and Retail ROPO: The ever constant pace of change and our omni-connected consumer View session	Knowing your customers’ wants, optimizing your customer experience across the entire buyer journey View session	Click & Collect: delivering what customers want with real benefits for multi-channel and pure-play retailers. View session

Breakout Sessions

Why Big Data Needs Cloud – a RipCurl case Study View Session	Improving online revenue by combining e-commerce and digital marketing across all touchpoints.	Facebook and the multi-platform shopper View session

Lunch

How Audi Created a Unified View of Their Customer

Josh Wood, CRM Marketing Manager, Audi Australia

This will be a co-presentation with Audi and Holler telling the story of how Holler’s data department worked with Audi to create a unified view of an Audi customer. The presentation will cover the issues Audi needed to overcome to bring together a range of disparate data sources, how they leveraged this data to optimise the award-winning Land of Quattro campaign, as well as their goals for the program’s future and how they expect to get there. The key takeaways from this session include;

• To deal with today’s fragmented media landscape you need a unified view of your customer
• It’s impossible to create a unified customer view without close collaboration with the client and data agency
• ROI increases at an increasing rate once the initial bespoke solution is running

Closing Remarks and Prize Draw

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