eCommerce Agility’s Impact on Retail Growth & Profit
Wednesday 6 May | 12:10pm - 12:35pm | Leicester Room
In just a few short years, e-commerce has changed the competitive landscape of many industries. It has not only redefined customer relationships and business processes, but also provided new distribution channels, payment and delivery methods, and another mode for communication. This session looks at brands across six sectors to examine how quickly they are adapting to the changing retail landscape and which platform types drive higher degrees of agility. Key findings reveal that while platform matters in furthering a brand’s success, it should be considered in conjunction with existing resources and long-term growth plans.