Bruce Lahood

VP Global Loyalty Consumer Marketing

InterContinental Hotels Group

Bruce is responsible for the IHG Rewards Club brand and all member and non-member marketing programs and communications that drive brand awareness, enrolment, member engagement and advocacy for the loyalty program.

This role is tasked with developing and implementing customer marketing and contact strategies to lead high value guests into a growing relationship with and usage of IHG brands.

Previously, he led the development and delivery of the Distribution & Relationship Marketing strategy, informing and directing the global business plan.

Bruce has extensive international marketing experience and expertise, having worked in the auto, airline and tourism industries in New Zealand, Australia, Europe and the United States. He has spent the majority of his career in marketing, alliance development, business strategy & operational leadership roles at both a corporate and regional level.


About IHG:
IHG is a global hotel company whose goal is to create Great Hotels Guests Love. IHG is one of the world’s leading hotel companies with almost 700,000 rooms in over 4,700 hotels in nearly 100 countries around the world.

IHG operates nine hotel brands – InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts.
About IHG Rewards Club:

About IHG Reward’s Club:

IHG Rewards Club was the first and is still the largest hotel loyalty program in the world. The program’s 83 million members earn and redeem points across IHG worldwide system, and also enjoy many other exciting program features such as free internet service in every IHG hotel worldwide, the industry’s largest redemption network, and no blackout dates on Reward Night bookings.