Rob Hooton

eCommerce Vertical Market Expert APAC


Rob brings 16 years of eCommerce experience to NetSuite as the eCommerce evangelist and regional lead in APAC. Prior to joining NetSuite Rob worked on tier 1 enterprise eCommerce projects across Strategy, Programme Management and Business Analysis roles. His experience in the complexity of multivendor solutions fronted by platforms such as Oracle ATG and Hybris was a key motivation to move to NetSuite’s unified cloud eCommerce, ERP and CRM model. At the other end of the spectrum to his enterprise experience, Rob started and built up over seven years a digital agency (yes also running NetSuite!) in the UK delivering Open Source eCommerce solutions to small and medium business.